如何整合销售与营销英文版（推荐）

如何整合销售与营销英文版（推荐） 简介： 如何整合销售与营销英文版（推荐）为http://www.pxzj8.com整理发布，类型为营销培训，本站还有更多关于市场营销培训,电话营销培训,营销培训心得,营销培训视频，市场营销 - 营销培训的资料。 正文： IntegrateSalesandMarketing–CreateaConvergenceforBetterLeadManagementSalesandMarketingdepartmentshavebeenatoddswitheachotheralmostsincetheintroductionofmarketing.TheyhavecontinuallydebatedsuchissuesasthequalityofleadsprovidedbyMarketingtotheSalesteamandtheeffectivenessofSalestodevelopthoseleadsintorevenue.TalkwithanyoneinaSalesorganizationandarealdisconnectbetweenthemandMarketingbecomesobviousmoncomplaintsinclude“IfIhadbetterleads,mycloseratiowouldbesignificantlyhigher”or“Theseleadsarenottherighttargetaudience.”TheattitudeisnotmuchdifferentintheMarketingdepartment.MarketingteammembersoftenfeelthatSalesisnotdoingitsjobandonlywants“orders”ratherthanhavingtoworkthedeal.IssuesfromMarketingdepartmentsinclude“IftheSalesteamfolloweduponalltheleadsweprovidethem,thentheywouldexceedtheirsalesquota.”Thisisatraditionalproblemthatneedsamodernsolutiontomaximizemarketingdollarsanddriveadditionalrevenueforthecompany.BusinessDriversTypically,companiesspend10–30oftheirrevenueonmarketingactivities.Intoday’sbusinessenvironment,executivesarecarefullyscrutinizingeverypennyspentwithintheirorganizationtoincreaseprofitsandshareholder’sequity.Marketingbudgetsarenoexceptions.Executiveswanttoensuremoneyisspentwiselyandthattheyareachievinganappropriatereturnoninvestment(ROI).Attheminimum,MarketingdepartmentsarenowrequiredtoquantifytheROIforeachcampaign.However,oncetheMarketingdepartmentcantrackROI,executivesdemandtheMarketingdepartmenttoincreasetheROItodriveincreasedrevenuefortheorganization.That’swhereCustomerRelationshipManagement(CRM)solutionscanhelp.IntegratingSalesandMarketingeffortsmakesitpossibletoconnectleadsgeneratedbyMarketingtotheresultingrevenuegeneratedbySales.What’smore,consumershavebecomeincreasinglyleeryofanyonetryingtosellthemanything.Itisestimatedthattheaverageconsumerseesover1millionmessagesperyear–almosttwomessagesperminute.Thefirmsthatdevelopastrategythatofferstruevaluetoconsumersinexchangefor
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Tag:营销培训，市场营销培训,电话营销培训,营销培训心得,营销培训视频，市场营销 - 营销培训